Hyundai Equus – The Most Expensive Korean Car
CALIFORNIA-2011 model Hyundai Equus finally officially become the most expensive Korean car market in the United States (U.S.). Limosine which began to be marketed in December 2010 will be sold at the beginning of 58,555.56 USD
There are two variants offered by Hyundai for Equus in the U.S. market, namely the type of Signature and Ultimate. Signature Equus Equus prices 58,555.56 USD while Ultimate 65,000.00 USD. The price is certainly only a little adrift with the Lexus LS 460 is sold starting price of 65,777.78 USD
Hyundai spokesman Miles Johnson said the pricing strategy that is placed for Equus have really thought out the entire management team of Hyundai.
“Everyone may be surprised with our pricing, but when the first one said Hyundai Genesis will not be sold at USD40.000 that we can do,” said Johnson, as quoted from Insideline, Wednesday (20/10/2010).
Johnson also said the main point of Equus to test whether U.S. consumers are ready with luxury vehicles from Korea. “We’re not trying to sell in large volumes, we are targeting only 2000-3000 units per year,” he continued.
In addition to the luxurious appearance, good type and Ultimate Signature equally equipped Apple iPad as interactive owner’s manual that provided care to every owner of Equus.
Not only that luxury car features such as 19-inch chrome rims, cruise control and adaptive headlights, driver and passenger seat that has 12 memory sitting position as well as heating and cooling as well as automatic massage tool, a guarantee cabin comfort Equus.
In terms of entertainment devices, Equus also features 608-watt sound system with 17 Lexicon 7.1 surround speaker system that integrates well with navigation. XM traffic.
Behind Bonet, Equus save energy through 385 hp 4.6 liter V8 engine 6-speed automatic transmission. As a guarantee of reliability of the engine, Hyundai’s warranty for 5 years or 60,000 miles.
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